![]() The other feature of EMV cards is that they use both your card and a secret PIN to complete a transaction. ![]() This means that the card generates fresh user data every time you transact, making it impossible for fraudsters to copy your original data from your card. EMV cards, in contrast, store your data on a microprocessor chip embedded in the card. ![]() This makes it easy for a fraudster to copy your data when you swipe the card. Your old credit and debit cards store your data on the magnetic stripe found on the reverse side of your card. EMV cards are chip-based payment cards with enhanced safety features that are designed to prevent fraudulent practices such as card skimming and cloning. EMV is an acronym for Europay Mastercard and Visa, who developed this technology. ![]() EMV chip technology is the latest global standard for card payments.
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